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A new website does not start with design. It starts with the question of what it is meant to do and for whom — because until that is answered, it is not clear how many pages the site needs, what belongs on the first screen and what can safely be left out. So the first phase is not drawing, it is structure.
Why structure decides both the price and the result
Two companies order „a website” and one pays €1,600, the other €6,000. The difference is not that the second one gets a prettier design. The difference is in the number of unique templates, in the amount of content and in what the site has to do on top of that — language versions, a connection to another system, bookings.
When this is cleared up at the start, the price can be fixed and does not change along the way. When it is not, the project drags on and is billed by the hour. That is why the first call is about content, not about colours.
A bought template versus a custom site
A template is fast and cheap, and for some companies it is perfectly fine. The problem starts when a company does not fit what the template can do: the content gets bent to fit the ready-made blocks, and instead of speaking for the company, the site speaks for the template.
The second thing is speed. A universal template has to do everything, so it carries code for features you will never use — and that code loads every time a page is opened.
Custom does not mean from scratch at any cost. Where it makes sense to use something ready-made, it gets used. Where that would limit the content or the speed, it is written to measure.
Who will manage the site after launch
The most common mistake on websites: content can only be changed by touching the page layout. The client moves a paragraph, breaks the grid and calls the supplier. After six months they give up and the site freezes.
That is why you enter content into fields, not into a free editor. A heading is a heading, a price is a price, opening hours are opening hours. It always looks the same, even when five different people enter it, and the layout cannot be broken.
What happens at launch
Launch is not flipping a switch. If the company had an old site, its addresses are in Google, in emails and on business cards. So during the changeover redirects are set up from the old addresses to the new ones — without them you lose what the site spent years building.
At the same time measurement goes in, so that after a month you can see where people come from and what they do. Without it, a website is only guesswork.
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